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How to Ensure Facebook Inbound Marketing Works for Your Business

Focus on one channel at a time

For instance, McDonald’s segments its audience outreach by demographics like age. Its advertising is designed to reach specific segments according to their needs — ads featuring Ronald McDonald, for instance, are aimed at children alongside products meant for younger audiences. Breakfast ads, on the other hand, are geared toward busy adults. A brand wanting to use Facebook for this kind of advertising could target these segments by generation, work or education, to name a few.