A lot of business owners assume that live chat is only good for websites that are attempting to generate ecommerce sales. Sure, answering pre-purchase questions can help save sales and chat operators can push consumers toward the sale — but every website can benefit from this simple tool.
Think of a restaurant that is trying to generate reservations and physical location visits. Live chat can help facilitate those reservations and can assist with little things such as clarification of directions. The majority of chat services will integrate with mobile phones so even a business such as a restaurant can have an employee monitoring the live chat. This is a low cost option that can produce noticeable results.