Whether you are in the Business to business or Business to consumer space does not matter, a well-known Forrester study show that most people are 70-90 percent through the traditional sales cycle before they will ever talk to a sales person. At this point, there is a short list of vendors and products, and that’s all that inbound marketing means: The prospect finds you (you pull them in by Search Engine Optimization SEO) vs. you pushing out information to them via email marketing.  Generally, the combination of push and pull marketing is what generally works best.

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