Columnist Andrew Dennis reminds us that when you focus on your audience, the links you get will be valuable, regardless of SEO.

All right, so building links with an audience-centric mindset is better than just going after any link you can find. But how do you create an audience first mindset? You start by locating sites your audience is consistently engaging with. Here are a few different methods for finding where your audience is active:

• Find influential websites with BuzzSumo
• Find who’s linking to competitors with backlink analysis
• Find mentions of your company/brand