The benefit of using long-tail keywords for the Search Engine Optimization SEO) is that, although they are used less in search, a visitor who uses them to find your website is far more likely to buy. Long-tail keywords fit into a more specific niche than shorter keywords. With longer and more specific search terms, the chances of conversion increase. If you think about it from the consumer’s perspective, it makes sense. As a consumer searches for a service or product they’re interested in and gets closer to making a purchase, their search terms typically get longer and more specific. This is why optimizing for long-tail keywords is essential.